Welcome to Bold

The leading company in developing digital strategies with AI

Mexico City - United States - Colombia - Guatemala

YOUR EXPERT FOR EVENT SUCCESS!

We specialize in making different events shine – from fashion shows and restaurants to agriculture expos and entertainment. Our goal is simple: make your event stand out with increased sales, more clients, and an impressive digital presence.

The Process:

For effective communication, we Determine the strategy for the positioning of your brand, in order to evaluate the needs.

Your Strategic Partner in Marketing

SET UP: Analysis / Planning:

We thoroughly study the CUSTOMER’s perception of THE BRAND, immediate opportunities, relevant actors, and influencers. We detect demographics and target segmentation to propose and determine the (** )STRATEGIC METHOD, tactics, and the scope of the Work Plan.

Support:

A couple of executives will follow up on the agreed Work Plan on a full-time basis for the project. We help in the design and implementation of the campaign, agreeing on goals, budget, and payment methods. We also agree on content approval flow for the execution of the Campaign(s).

The Campaign / Execution:

We apply the Campaign Work Plan defined in the SET UP stage, operating the digital strategy, media, and channels determined for the agreed A/B/C campaigns.

Evaluation of Results (Reports):

We provide reports and metrics as agreed with the client, verifying results.

Our ( ) Strategic Method:

We conduct diagnostic studiesWe define the profile of the Company / Brand to position
We define the ideal channels for communication
We define the campaigns and micro-campaigns as the basis of the general strategy.
We define the message to communicate
We define the vehicles as outlet networks, spokespersons, or traditional or digital media
We create corresponding content
We disseminate (position and/or advertise)
We evaluate and adjust
We report

WHO ARE WE?

THE BOLD GROUP & CO. We specialize in the development of Digital Strategies for Large Events, Technology Development, Web, E-commerce, Apps, Photo, and Video Production.

Our focus is on generating value for your company, ensuring a return on investment, and becoming a strategic partner in the Marketing area for your business. Over the last decade, our portfolio of products and services has been a watershed, enhancing the results of our clients significantly.

We are in a constant search for innovation, accompanied by a continuous process of research and development of new technological systems. With access to 5 specialized laboratories (Neuromarketing, Analytics, Big Data, Anthropology, Optimization, and GeoMarketing), we enrich the services offered to clients and positively impact their BRAND. As a result, we have obtained various national and international awards certifying our quality and professionalism.

Branding & Digital Strategies

Our brand strategy is designed to facilitate speed to market, build loyalty among your audience, and ultimately drive sales.

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Web,E-commerce

Whether you're launching a new venture or seeking to enhance your existing online presence, our agency is dedicated to supporting your business growth.

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Technology Development

We are relentlessly focused on helping you leverage technology to fuel your growth and enable next-gen services and experiences.

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Strategic Communication

In our realm, we specialize in weaving narratives that captivate, resonate, and leave a lasting impact.

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Digital Intelligence

In our pursuit of innovation, we engage in continuous research and development of cutting-edge technological systems.

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What do we do?

BRAND Positioning

SEO Optimization

Traditional and Digital MEDIA

Metric analysis

Large Events

Advertisements and promotion

Audience profiling

RS Social networks

Inﬂuence marketing

Content creation

Direct Contact

Activity reports

Administration and management of “Outlets”

Campaign Development

Segmented Digital Strategy

Datalytics / Social Listening

Big Data Laboratory

Neuromarketing Laboratory

Digital Anthropology Laboratory

Strategic Communication

Crisis, management

Digital reputation correction

Inﬂuencer Management

IT / AI Development

Guerrilla marketing

E-Commerce

E-Goverment

Elevate Your Brand with BOLD

Developing Digital Strategies for Large Events - Leaders in Marketing, Advertising, and Intelligence.

BOLD We are the national and international positioning medium offering comprehensive marketing, advertising, and business intelligence solutions. Our strategies, formulated through research and detection of opportunities, generate successful communication projects. These projects are supported by the optimal results of our clients.

At BOLD, we are excited to collaborate with you in the challenge of jointly generating your POSITIONING strategy. Our work model is based on generating a 360º digital strategy and achieving an effective approach to consumers. We optimize material, human, and economic resources to obtain excellent results, allowing the positioning and development of successful companies and brands with local, national, and international reach.